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Minggu, 17 Juli 2011

Download All I Really Need to Know I Learned in Kindergarten: Uncommon Thoughts on Common ThingsBy Robert Fulghum

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  • Sales Rank: #1863351 in Books
  • Brand: Villard Books
  • Published on: 1989
  • Number of items: 1
  • Binding: Hardcover
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Jumat, 15 Juli 2011

Ebook Secrets of Eternal YouthBy V. G. Rocine

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Secrets of Eternal YouthBy V. G. Rocine

This scarce antiquarian book is a facsimile reprint of the original. Due to its age, it may contain imperfections such as marks, notations, marginalia and flawed pages. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions that are true to the original work.

  • Sales Rank: #2208251 in Books
  • Published on: 2010-09-10
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.02" h x .28" w x 5.98" l, .41 pounds
  • Binding: Paperback
  • 130 pages

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Jumat, 08 Juli 2011

Ebook Download The World's Writing Systems

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The World's Writing Systems

From Library Journal

Nearly 80 international scholars, the editors among them, have contributed entries in The World's Writing Systems covering all scripts officially used throughout the world as well as their historical origins, each with an extensive bibliography. Included are tables of alphabets and syllabaries as well as script samples, usually featuring transliteration, transcription, and gloss of the text. The essays are grouped by topics, but a detailed index guides the user to specific terms or languages desired. There is even a section with entries treating notation systems used for music and movement. The Blackwell Encyclopedia of Writing Systems is arranged in dictionary format without an index, but with a substantial bibliography. Coulmas's (Writing Systems of the World, Blackwell, 1989) coverage is not nearly as comprehensive as the Oxford publication. In the article on the Cree Syllabary all scripts are mentioned, but tables are not provided for Inuktitut (Inuit language) or Chipewyan. "Gothic" script is discussed with only incidental reference to the term Fraktur, for which an interesting history is provided in the Oxford work. This, however, does not mean that the Coulmas encyclopedia is not a useful reference tool. Both publications are recommended for most reference collections, but The World's Writing Systems is clearly the more technically detailed. The determining factors for purchase will be price and needs of library clientele. There is a third choice for public or school libraries with limited resources: Akira Nakanishi's Writing Systems of the World (Tuttle, 1980). This inexpensive (pap. $14.95) ready-reference tool concentrates on modern languages and their scripts, with examples from newspapers, a color map of world writing systems, an index, and a bibliography.?Edward K. Werner, St. Lucie Cty. Lib. Sys., Ft. Pierce, Fla.Copyright 1996 Reed Business Information, Inc.

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Review

"Without question the most comprehensive work ever published on this subject."--Times Literary Supplement"Recommended for most reference collections."--Library Journal"Divided into thirteen parts from grammatology to printing, it provides succinct and accurate descriptions of all the languages of the biblical world in addition to all others....an unusually informative collection...it will be of great value to those working in Near Eastern and biblical fields and will remain an indispensable tool for scholars and students for many years to come."--Religious Studies Review"A wonderful book....A valuable contribution to the study of writing and one which will be of great practical use."--Bryn Mawr Classical Review"A remarkable reference....This volume is the only comprehensive resource covering every major writing system and the way scripts relate to the languages they represent. It is a resource that belongs in every library's reference section and in the personal library of anyonw with a deep-seated interest in language."--Cryptologia"Ranging from cuneiform to shorthand, from archaic Greek to modern Chinese, from old Persian to Cherokee, this is the only available work in English to cover all of the world's writing systems from ancient times to the present."--Bulletin of Science, Technology and Society"It is difficult to imagine that anything more comprehensive will ever supersede this work."--Andrews University Seminary Studies

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Product details

Hardcover: 968 pages

Publisher: Oxford University Press; 1 edition (February 8, 1996)

Language: English

ISBN-10: 0195079930

ISBN-13: 978-0195079937

Product Dimensions:

9.5 x 2 x 6.8 inches

Shipping Weight: 3.1 pounds (View shipping rates and policies)

Average Customer Review:

4.8 out of 5 stars

18 customer reviews

Amazon Best Sellers Rank:

#1,061,572 in Books (See Top 100 in Books)

Many years ago I owned this book as it was first released. It was long lost after several moves, but I always kept it in mind: one of just two "must have" books to replace. It is an expensive book, to be sure, but it is unmatched by any other volume in existence, and I cannot see any path that would improve it. It is a single volume topical encyclopedia, breath-taking in thoroughness, and should be in the library of everyone who loves language(s), cultural understanding and appreciation, and anyone who just wants to marvel at the creative brilliance we humans are capable of. It is worth its price to have (but I'm glad to have caught at a bargain price).Everything else I might say, is being said by the other reviewers.This edition differs from the one I had in overall dimensions (it is more compact), and it loses the dustjacket by appearing as a textbook type volume. It loses nothing with these changes. Oxford, the publisher, knows how to produce quality "compact" editions.

not for a lay audience but fascinating for an amateur linguist. very comprehensive

Don't be daunted by the hefty price: this book is a masterpiece of linguistics. Daniels and Bright's study on the world's writing systems is one of those books that should enrich the library of every linguist, both professional and amateur. Divided in various sections (ordered by time and geographical location), the book is a comprehensive encyclopaedia of the various writing systems of humanity. Each entry is exhaustively explored: its history, its workings, its variants, and each one ends with a small sample text which is then analysed and with a comprehensive bibliography. The research is flawless and the graphical layout is beautiful.Recommended to all linguists and language aficionados.

Anybody who's interested in how we write the world over would do well to pick up this book. It's awfully costly, it's true, but if you're patient and you poke around a little, you can find it used for a third or less of what it's listed for.Serious linguists specializing in writing might read it through, but amateurs--like me--will just pick it up and leaf through it, stopping here and there, reading this chapter or that, or will use it to look up some specific thing they might want to know about, say, Bishop Wulfila's Gothic script's roots in the Greek alphabet or the origins of the Georgian or Armenian alphabets.It tells about scripts found all over the world, big ones--Latin, Cyrillic, Arabic, Chinese, Korean, and so on--and far less well known ones, like Berber, Cherokee, Ethiopian, Deseret and some found in Indonesia and islands in the Indian Ocean.It tells the historic backgrounds and--for lack of a better word--genealogies of the scripts, then shows how they work.One thing that irks me no end is a shortcoming not with the book itself, but rather with the publishing business as a whole: the font used in the book is inadequate. It is appalling that in a book about writing systems, there are characters that have to be set in other fonts from the main book forn--sometimes even within one word--and characters that show up as composite characters with diacritics off center from the letter they modify. It is a fairly simple thing to edit a font and add characters as needed. It is a shame that major publishing companies seem unwilling to make the small investment in typography that would let them set a book like this in one font, with all the characters needed, so that it reads smoothly, without distracting inconsistencies throughout.Now, this is indeed a niggling compalint, and it in no way reflects on the beek itself, the writers or the editors. It is the fault of the publisher, and should in no way dissuade anyone interested in this admittedly esoteric subject from getting this book.

It seems that this book is not intended for a general reader, judging both by its price and by multitude of unexplained linguistic terms plentifully sown in the book. I bought this book becuse of many positive reviews and because it was drastically reduced to USD45. The book scans many dozens of wrining systems, as good as it's possible to squeese into ten-some page article, but unfortunately, many of the systems, especialy the ancient and the modern Oriental ones are too complicated and extended to be fully accounted for in a limited space, so you can get acquanited with some 30 Sumer pictograms and never know the other 550, or you can see the 200 Chinese characters and just recall there are several thousands more or look into Devanagari alphabet but then keep in mind there is a multitude of amalgams that are not easily recognized and so on.It is also very helpful if one knows like what exactly sounds a linguolabial or a laminal or a voiced epiglottal fricative, otherwise he may be at lost..

The "World's Writing Systems" is a rare event for in one tome it covers all the ways of writing known to us at present. As a professional graphologist this is an absolute boon not only for what it is but because it is also on special offer. While there are other tomes of similar ilk and implication this work has no equal. Until now the study of written language has had no clearly defined reference work.It has now. Thoroughly recommended.Peter West

It would be very good if the authors could update this 1996 edition. But such books are almost written once in a lifetime.

Great book for all those interested in different writing systems.

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Rabu, 06 Juli 2011

Free Download The Anatomy of Type: A Graphic Guide to 100 Typefaces, by Stephen Coles

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The Anatomy of Type: A Graphic Guide to 100 Typefaces, by Stephen Coles

The Anatomy of Type: A Graphic Guide to 100 Typefaces, by Stephen Coles


The Anatomy of Type: A Graphic Guide to 100 Typefaces, by Stephen Coles


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The Anatomy of Type: A Graphic Guide to 100 Typefaces, by Stephen Coles

Review

Coles does a wonderful job of initiating the layman to the field of modern typography. -- Michael Stasiak, Print MagazineThe Anatomy of Type provides a glorious opportunity to taxonimize another everyday visual encounter. As your knowledge accumulates, and your vocabulary grows, you, too, will begin to appraise these fonts with a critical eye. You will gaze at them alongside Coles, nodding at his insights. -- SlateThe Anatomy of Type is a surprisingly accessible book that will appeal to anyone with even a passing interest in typography. An easy-to-use guide that rewards both light browsing and intensive study. -- John Peck, Diesel's "Beautiful Gift Books 2012"... a down-to-earth but playful and helpful tool for users in search of a distinctive typographic tone - a cautiously plotted but worthwhile attempt to shake type classifications to the core. -- Sébastien Morlighem, Eye MagazineThe Anatomy of Type does for type users what Gray's Anatomy does for pre-med students: it explains characteristic differences in body language -- in this case the Western alphabet's most muscular typefaces. -- Steven Heller, The New York Times

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From the Author

Students and professionals in any creative field can benefit from a good typographic eye. The Anatomy of Type (The Geometry of Type in the UK) is all about looking more closely at letters. Through visual diagrams and practical descriptions, you'll learn how to distinguish between related typefaces and see how the attributes of letterforms (such as contrast, detail, and proportion) affect the mood, readability, and use of each typeface. Nutritional value aside, the spreads full of big type are nice eye candy, too.The 100 typefaces featured in the book are hand-picked by the author for their functionality and stylistic relevance in today's design landscape. Along with several familiar faces (Garamond, Bodoni, Gill Sans, Helvetica), you'll also discover contemporary fonts that are less common -- and often more useful -- than the overused classics.

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Product details

Hardcover: 256 pages

Publisher: Harper Design (November 13, 2012)

Language: English

ISBN-10: 9780062203120

ISBN-13: 978-0062203120

ASIN: 0062203126

Product Dimensions:

7.8 x 1 x 9.9 inches

Shipping Weight: 2 pounds (View shipping rates and policies)

Average Customer Review:

4.1 out of 5 stars

34 customer reviews

Amazon Best Sellers Rank:

#127,842 in Books (See Top 100 in Books)

This is a beautiful, logical, analytical, practical and informative book. For any student of typography, this is worth buying and keeping. Nice little bits of the history of the fonts. It includes an in-depth look at typefaces with an esthetic AND functional approach. Included are large samples that show all the subtle details of the face; serifs, bracketing, terminals, strokes etc. with comparisons to other faces that have similar characteristics. Much of typography is about how a face looks when it's applied, whether it's printed or displayed electronically, what looks better in different sizes, on different papers etc. The author talks about that as well as the emotional effect the type has. Highly recommended!

A very interesting reading. A must-have for typomaniacs. As resource book I cannot give more than 3 stars, though:I would have appreciated a more exhaustive list of terms related to type anatomy. I think I understand the rationale of the author to stick to the terms that are widespread but still, I would have welcome to see the book live up to its cover promise where it reads: examining Shoulders, Spines and Tails in Detail. In example: there is no mention of what a shoulder is in the Anatomy of Type double page spread and, if I am not mistaken, in the whole book! Similarly a book on the anatomy of typeface, meant to be used as a reference guide, cannot, in my opinion, ignore fundamentally important concepts such as the contrast, a term which again is absent in the book.In the part of the book devoted to in detail examination of typefaces, a quick fine-tuning of the - otherwise beautiful - double page layout will vastly improve the usability of the book: the body-text in the right page should be visually self-explanatory and be set in the actual typeface under scrutiny.The choice of typefaces is, of course, a matter of personal taste and it is quite impossible to have two designers agree on any type list: I personally have enjoyed it a lot even if I could have lived with a couple of modern slab serifs less! :-)

A+

Perfect for those interested in typography, great text and visuals!

I would have given this book five stars, except in the kindle version, which is the format I purchased, several of the images have text that CANNOT be read on an ipad (with a retina screen) -- the text in those images is too small and is too pixelated to be able to read. For example, in the beginning of the book, they label the different parts of letters, and those labels are too small to read in some cases. Zooming in doesn't help at all.Other than that, I LOVE this book and will be referring to it for a long time to come as I continue to learn about fonts. Definitely recommended in non-digital formats though. ;)

Looking for a typeface for a project and wondering what the options might be? Want an in-depth analysis of 100 of the most popular and useful type faces? Consider this book as a great option.The introductory " Anatomy of type" and discussion of type classification is most informative if, like me, you have an interest in type but not necessarily any serious training in typefaces. I came away understanding a lot more about type than when i started.I found may old favorites here but also many typefaces i did not know. Best of all, each one comes with a detailed description of the strengths and weaknesses of each one and when you might want to use it.For those typefaces I already (thought) I knew, the summary information was extremely well done, condensing probably most or all of the historical context and background information as well pointers for using the face into a few paras.The way the book is organised makes it easy to pin down the choices for your particular need and review the best options.My only beef is that while each typeface is illustrated with one ech of the caps, lowercase, numbers and some glyphs, i would have liked to see a block of text to illustrate how the typeface looks as body text. I couldn't imaging make a choice for body text without looking carefully at how it flows across the page over a few paragraphs. The book doesnt provide this which i think is a shame. If you are really going to move to a new typeface, and probably spend some money buying it, I think you need a decent demo first, more than an up-close view of the key letter forms at medium and very large sizes. .Not to say the face is not analyses in great detail up close - it is. Theres just no way you can get a good idea of the typeface at body text size in a typical paragraph setting.Still, I recommend this if you have serious choices to make about typeface selection, would like some great inspiration or just have a healthy interest in type. I expect you will get years of value.

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Jumat, 01 Juli 2011

Ebook Download Nozick's Libertarian Project: An Elaboration and Defense (Continuum Studies in Political Philosophy)By Mark D. Friedman

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Nozick's Libertarian Project: An Elaboration and Defense (Continuum Studies in Political Philosophy)By Mark D. Friedman


Nozick's Libertarian Project: An Elaboration and Defense (Continuum Studies in Political Philosophy)By Mark D. Friedman


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Nozick's Libertarian Project: An Elaboration and Defense (Continuum Studies in Political Philosophy)By Mark D. Friedman

Elaborating on and defending a rigorous, rights-based libertarianism, Mark D. Friedman here develops the seminal ideas articulated by Robert Nozick in his landmark work Anarchy, State and Utopia. Consolidating more than three decades of scholarly and popular writing to have emerged in the wake of Nozick's text, Friedman offers a 21st century defense of the minimal libertarian state. In the course of this analysis, and drawing on further insights offered by the work of F.A. Hayek, Nozick's Libertarian Project shows that natural rights libertarianism can offer convincing answers to the fundamental questions that lie at the heart of political theory. The book also rebuts many of the most common criticisms to have been levelled at this worldview, including those from left libertarians and from egalitarians such as as G.A. Cohen.

  • Sales Rank: #4583168 in Books
  • Published on: 2012-12-24
  • Released on: 2012-12-24
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.21" h x .47" w x 6.14" l, .70 pounds
  • Binding: Paperback
  • 224 pages

Review
Author's interview on Kosmos online is now available as a podcast/ transcript on the Kosmos website: http://www.kosmosonline.org/group-post/podcast-mark-friedman-nozicks-libertarian-project. Nozick's Libertarian Project gives a good overview of many of the arguments in ASU. -- Notre Dame Philosophical Reviews

About the Author

Mark D. Friedman received a J.D. from Georgetown Law School, USA, with honors, and holds an MBA from Columbia University, USA. He is currently an independent scholar working in the field of political theory and ethics.

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Senin, 06 Juni 2011

PDF Download The Confidence Game: Why We Fall for It . . . Every Time, by Maria Konnikova

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Review

“Konnikova… is an insightful analyst of the dark art of the scam.” —New York Times Book Review   “An unnerving manual for conning and getting conned.”   —Washington Post“[An] excellent study of Con Artists, stories & the human need to believe” –Neil Gaiman, via Twitter “Melding pop social science and potted history, the science writer transcends the genre of Gladwell by drilling down into situations where our instincts lead us horribly astray — and right into the arms of swindlers. The surreal and often codependent relationship between grifter and griftee is disturbingly common, no matter how sophisticated its victims think they are, from Bernie Madoff’s worldly dupes to everyone who ever cheered Lance Armstrong.” —Vulture"A brisk, engaging overview of the ways these skilled tricksters masterfully manipulate us to their own ends." —Boston Globe   “Blending news accounts with first-person published narratives, public records, and original interviews, Konnikova dissects the techniques of some of the world’s most successful con artists. A page-turner, this book provides plenty of insight about them and about us, their targets.” —Psychology Today"A fascinating look at the psychology behind every hustle, from Bernie Madoff’s Ponzi scheme to a three-card-monte game...Ms Konnikova tells of hucksters masquerading as doctors, royals or moguls, all armed with a gifted imagination, a silver tongue and an ability to size people up."--The Economist “Victims of cons, she argues, aren't just the foolish and the ignorant. They’re often regular people who happen to be desperate or emotionally compromised by their circumstances.  For leaders, who largely pride themselves on being rational, strategic thinkers, the deception Konnikova’s research warns us about begins with that very emotion: pride….Leaders who get fooled are the ones who first manage to fool themselves.” --Fast Company   “A thrilling psychological detective story investigating how con artists, the supreme masterminds of malevolent reality-manipulation, prey on our propensity for believing what we wish were true and how this illuminates the inner workings of trust and deception in our everyday lives.” --Maria Popova, Brain Pickings “With meticulous research and a facility for storytelling, Konnikova makes this intriguing topic absolutely riveting.” —Kirkus, Starred review   “Told with vigor and enthusiasm, this study of the psychology of the con artist is riveting and cleverly told.”  —Publishers Weekly, Starred review “In the Confidence Game, Konnikova plumbs the psychology and chemistry of why we all fall so readily for scams and cons—and why, thanks to the “Lake Wobegon Effect” and other forces, having fallen once, we’re even more susceptible the next time. It’s a startling and disconcerting read that should make you think twice every time a friend of a friend offers you the opportunity of a lifetime. But you won’t think twice. You’ll still succumb, because that’s how we’re all wired. And here’s the irony—the smarter you think you are, the more readily you’ll fall, which is why New Yorkers are some of the easiest marks. (Clients of Bernie Madoff, we’re talking about you.) If you liked Malcolm Gladwell’s Blink, you’ll love this lucid and revelatory look into our oh-so-susceptible selves.” —Erik Larson, #1 New York Times bestselling author of Dead Wake and bestselling author of Devil in the White City“The story of the con artist may be unmatched for combining human interest with insight into human nature, and star psychology writer Maria Konnikova explains their wiles to us with her characteristic clarity, flair, and depth.” —Steven Pinker, Johnstone Professor of Psychology, Harvard University, and author of How the Mind Works and The Sense of Style.   “In this remarkable book, Maria Konnikova shows that human beings are hardwired to believe—often to our peril. And with a deft mix of stories and studies, she explores what that means for how we think and, ultimately, who we are. Deeply researched and elegantly written, The Confidence Game will widen your eyes and sharpen your mind.” —Daniel H. Pink, author of Drive and To Sell Is Human“As an ambassador to AARP’s Fraud Watch Network which educates its members on protecting themselves from confidence games and scams, I found The Confidence Game an excellent resource. The best way to protect oneself from the confidence man is to understand the mind and motivation of the con man.” —Frank W. Abagnale, subject of the movie, book, and Broadway musical Catch Me If You Can   “I really love Maria Konnikova’s writing. In a world of pseudoscience—of extreme polemical thought—her calm rationality is comforting and smart. I appreciate and believe her.” —Jon Ronson, author of So You've Been Publicly Shamed “Maria Konnikova has written a compelling, engrossing account of the world of the con. I stayed up far too late reading it. Beautifully written, and filled with stories and thought-provoking psychological research, The Confidence Game will teach you how confidence artists operate—and how to outwit them.” —Charles Duhigg, Pulitzer Prize–winning reporter and author of The Power of Habit   “What magic takes place when a smooth-talking stranger convinces you to part with everything you have? Maria Konnikova is a superb storyteller and her tales of conmen and their victims will blow your mind. This is a brilliant and often unsettling book, and it leaves me with mixed feelings—I’d like everyone to read it, but at the same time, it scares me to think of it falling into the wrong hands.”  —Paul Bloom, Brooks and Suzanne Ragen Professor of Psychology, Yale University, and author of Just Babies.    “An enthralling read about why we’re all vulnerable to deception, by one of the truly gifted social science writers of our time. This book shook my confidence in my ability to detect fraud—and then showed me how to improve my skills.” —Adam Grant, Wharton professor and New York Times bestselling author of Give and Take and Originals“Short of making cynicism your overriding philosophy, the surest safety might be to understand the workings of the con man as he understands you. Understand his psychology, his motivation, his tricks, and his games. Konnikova’s book promises to make life just a little bit harder for con artists everywhere.”—The New Republic"An unnerving manual for conning and getting conned."—The Washington Post“Brilliant and enthralling. By plumbing the depths of real stories of swindlers and their victims, and by drawing on new research into the nature of deception, she does more than just show in riveting detail how these cons unfold; she also reveals their hidden psychological dimensions, and why we all may be perfect mark.” —David Grann, author of The Lost City of Z"In The Confidence Game, Maria Konnikova has created an enthralling read about con men. But it's about so much more: trust, belief, and deception at their most basic and human levels. If you think you're above becoming an unwitting player in the confidence game, you'll think again by the end." —David Epstein, author of The Sports Gene   “The most thoughtful and thought-provoking book ever written on cons, and I’ve not only read most of them but I’ve also been conned. Marvelous and important.” —Michael Shermer, publisher of Skeptic magazine, author of Why People Believe Weird Things and The Believing Brain “Blending news accounts with first-person published narratives, public records, and original interviews, Konnikova dissects the techniques of some of the world’s most successful con artists. A page-turner, this book provides plenty of insight about them and about us, their targets.”—Psychology Today“A gripping examination of exactly why so many of us are such suckers for schemes that shut down our saner instincts.”—Vice   "One of the best science writers of our time examines the minds, motives, and methods of con artists—and the people who fall for their cons."—Forbes   “Konnikova covers wide-ranging studies in social psychology and illustrates them with colorful stories about real-life con men and women in action.”—New York Magazine   “A deep (and entertaining) dive into the world of con artists.”—Time.com   “It turns out there's a lot to be learned about human nature. And Konnikova…is an insightful analyst.”—Economic Times“An engaging read . . . A subtle yet powerful reminder that the con man isn’t solely a shadowy grifter but as ubiquitous and common as the little white lies we tell our friends and family.”—Los Angeles Review of Books“Melding pop social science and potted history, science writer Maria Konnikova transcends the Gladwell genre by drilling down into situations where our instincts lead us horribly astray—and into the arms of swindlers.”—New York Magazine

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About the Author

Maria Konnikova is the author of Mastermind and The Confidence Game. She is a regular contributing writer for The New Yorker, and has written for the Atlantic, the New York Times, Slate, the New Republic, the Paris Review, the Wall Street Journal, Salon, the Boston Globe,  the Scientific American MIND, WIRED, and Smithsonian. Maria graduated  from Harvard University and received her Ph.D. in Psychology from Columbia University.From the Hardcover edition.

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Product details

Paperback: 352 pages

Publisher: Penguin Books; Reprint edition (January 10, 2017)

Language: English

ISBN-10: 0143109871

ISBN-13: 978-0143109877

Product Dimensions:

5.5 x 0.7 x 8.3 inches

Shipping Weight: 9.6 ounces (View shipping rates and policies)

Average Customer Review:

4.0 out of 5 stars

200 customer reviews

Amazon Best Sellers Rank:

#23,245 in Books (See Top 100 in Books)

I purchased this book with high hopes. I've read the prologue (which you must read or else you won't understand parts of Chapter 1) and Chapter 1 and I won't be reading a lot more. This book deals with con men (and women) and the author has an interest in topics like personality theory and the dark triad. But the treatment lacks any sort of integration and comes across as more of a data dump than a smooth narrative. For example, perhaps a dozen times in Chapter 1, the narrative will end with a section break and pick up again about something entirely new without any sort of attempt to create a transition or draw a conclusion. The conclusions and assertions that are present, don't seem particularly insightful and are sometimes contradictory. Also, she doesn't cite the psychological work that she is using, so identifying the original source can be impossible (it's not clear, but at least in some cases this many be because she interviewed the researcher and they made reference to a study).So, to close a fairly negative review on a positive note: The stories she tells about cons and marks are mostly interesting. The book is worth three stars on that basis and if that's all you wanted from the book, it might be quite enjoyable for you.

Konnikova promises a lot in the titles to her books. I read Mastermind: How to Think Like Sherlock Holmes and was disappointed. I did not learn to think like Sherlock Holmes; not by a long shot. In this book, Konnikova has come closer to delivering the "Why We Fall for It . . . Every Time" but I disagree with her observations and conclusions. As a former prosecutor of elder abuse crimes (both physical and financial), I have a lot of experience with people who "fall for it." But that certainly doesn't mean everyone does. Nor does it mean that the ones who don't "fall for it" are more cynical, less humane, less open to true friendship, etc. In fact, Konnikova's description of victims of con artists as being more open and in touch with their humanity sounds like the manipulation of a con artist. Not that I think Konnikova is a con artist. She is just a very ambitious young woman and a self-promoter. I have read a lot of her magazine articles and have enjoyed many of them. Unfortunately, her organizational and analytical skills as a writer do not make her a good writer of books. Viewed as a series of magazine articles with the inevitable repetitions this book holds up fairly well. But as a book, it lacks a great deal. It certainly deserves 3 stars, but its failure to respond to bigger questions with bigger answers makes it fall short. For me, it was an uneven, often repetitious, fairly shallow approach to a fascinating subject. Until she matures as a thinker and researcher, Konnikova does better when she sticks to the magazine articles that she handles so well.

the author's being a psychologist with first rate credentials as psychologist certainly makes the case studies interesting and her insight all the more intriguing. What I didn't particularly like(or rather I should what really didn't resonate with)was the really exhaustive degree in which she explores the topic often needlessly repeating or rehashing material that was covered before. She could quite conceivably condense about half of it and I and perhaps other readers wouldn't feel so bogged down by what comes across as a microscopic exploration characteristic of a lengthy ph d thesis on the topic of confidence games. In this sense, the in depth treatise would genuinely qualify as a lengthy magazine article in for example, the L.A. Times Sunday edition supplemental magazine, same thing with the N.Y. Times.

Konnikov, aside from having the PERFECT name to tackle this topic, is a talented writer. She is conversational without being too present (in that creepy, uncle-at-your-bedroom-window kind of way) and knowledgeable about the history of cons and cognitive science behind how they work and why we fall for them. She tackles the fascinating subject with the perfect blend of engaging writing, rigorous research and guilty appreciation for con men (and they are almost all men, apparently) and their devious trade.She uses plenty of historic examples of memorable and lucrative cons, as well as some painfully recent examples (Madoff, for example), strategically stretching them out across chapters to make this a borderline page-turner, as I always wanted to find out how badly the marks would be taken and if the cons ever got their comeuppance. I also appreciated the thought that went into the overall structure (the sure sign of a writer who understand the psychology of storytelling), organizing the chapters around the components of a big con — the put-up, the rope, the send, etc. — which is a great way to seed the lingo and reinforce just how complicated a con is and just how much they rely on instinctive (or learned) understanding of deep psychological concepts.Cons can only work because we humans are, mostly, wired to trust. “We are so bad at spotting deception because it’s better for us to more trusting. Trust, and not adeptness at spotting deception is the most beneficial path.” For such social, collaborative creatures, trust is vitally important to work together. And cons take advantage of that.Cons, it seems, are wired a little differently than most, often scoring high on the “dark triad” of personality traits: narcissism, Machiavellianism and psychopathy. That leaves them self-interested and joyously amoral. Luckily, evolution has seen to it that those who possess those and other maladaptive traits ever only exist in relatively small numbers, or else risk dragging the whole species down into oblivion. “Calculated nonchalance [regarding moral imperatives] is only an adaptive strategy when it’s a minority one.” Otherwise, we’d all be so busy fleecing each other and exacting revenge, the human race might just flicker out.So, along with exploitable trust, add in greed, an overwhelming desire to feel special and a few other psychological traits like “egocentric anchoring” (“We assume that other know what we know, believe what we believe, and like what we like.”) and “the mere exposure effect” (familiarity breeds affection), and the stage is set for being suckered.The part that resonated the most with me is how victims of cons often fall for a scam because of a shared predilection of all humans — our love of stories. Our brains are wired to receive information in story form, and cons are really just an elaborate, and expensive, form of story-telling that puts the victim in the center of a new and interesting universe where it makes perfect sense that they can get money for nothing or that they are of the blood line of an ancient religious order and must liquidate their resources to go on the run. It’s exciting! People want to feel special, and stories about them are the best ways to make that happen, lowering defenses and loosening purse strings in the process.And we especially love a good story that resonates with our core beliefs. “Why form accurate judgments when the inaccurate one make our life far more pleasant and easy?” Easy because we don’t have to challenge our long held assumptions (such as the fact that we really are special). The comforting story soothes away the cognitive dissonance because, “when a fact is plausible, we still need to test it. When a story is plausible, we often assume it’s true.”And cons often invoke “information priming” which exploits “the ease that comes from familiarity. Mention something in passing, and when you elaborate on it later – especially if it’s a few days later – it seems that much more convincing. It’s a phenomenon known as the illusion of truth: we are more likely to think something is true if it feels familiar.”And that goes double if that something has emotional appeal. “Our emotional reactions are often our first. They are made naturally and instinctively, before we perform any sort of evidence-based evaluation.” In other words, “Con men … are likewise expert at rapidly involving greed, pity and other emotions that can eclipse deliberation and produce an override of normal behavioral restraints.”Equal parts journalism and psychology, the end result is a riveting look at what it takes to convince people to, against all their better instincts, act against their own self-interest.

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Sabtu, 04 Juni 2011

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  • Sales Rank: #1592127 in Books
  • Published on: 2011-03-23
  • Released on: 2011-03-23
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.25" h x .57" w x 7.50" l, .97 pounds
  • Binding: Paperback
  • 252 pages

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